The Incredible Shrinking Mountain

I don't know if this is an Australian thing, but plastic bottles ain't what they used to be. Coca-Cola Amatil, the makers of the deliciously tasteless Mount Franklin spring water beverage, have decided that the best way to completely piss off the thirsty people of Australia is to use 35% less plastic in their new easy-crush bottles.

That's great, CCA executives; a container that's easy to crush when empty. But you know what that means? It means it's also friggin' easier to crush while your drinking it.  Or when you twist open the lid a bit too heavy-handedly.  I bet this was one of those massively stupid decisions that chief executives make when they are brushing their teeth in the morning. 

I thought I was bulking up a bit too much at the gym before I read the side panel advertising the incredible shrinking bottle. CCA claims that one little bottle now creates a carbon footprint that is 27% lighter than the previous little bottle. A lighter carbon footprint, my arse. You sell your products in plastic, you dickheads.  I imagine it's more to do with reducing overheads than saving the world, but kudos where kudos are due.

All the inner city hipsters with their hippy, environmentally friendly lifestyles have probably whipped out their special wind-powered calculators they use to measure the square root of their carbon footprint and have figured this is a good enough deal to stop drinking water straight out of a grimy tap in a back alley and start buying plastic.

Anyone who hoodwinks the hipsters into believing they are saving the earth – which has been perfectly capable of looking after itself for 4.5 billion years without their help - gets my stamp of approval.