Friday 7 January 2011

Apple - the technology and the fruit

How much is that apple in the window? We all know that there is muchos overpricing of technology and fruit in the retail sector.  Australian fruitgrowers are battling floodwaters, but what’s Gerry Harvey from Harvey Norman's excuse?

Harvey, head of the Harvey Norman retail chain, has been blithering over the past few days (years) about the indecency of Australian shoppers who are choosing to desert his overpriced retail outlets in droves to shop online for products that are often a third of his asking price.

The Canberra Times reports that Gerry Harvey has made a sanctimonious emotional plea in an attempt to hoodwink the public – as usual – into thinking that he’s just a retailer trying to make a living. Harvey is upset that 17-year-old’s are calling him most unflattering names. Yes, the teenage mutant's are angry, but many of them don’t have the emotional maturity to get their message across in a way that doesn’t sound crude.

My question is this: why the hell is the head of a billion dollar mega-empire spending his time reading comments about himself on Facebook and Twitter? Well, he’s probably not, and he doesn’t really give two hoots.

Nobody is coming into Harvey’s chain anymore because the consumer has realised that it’s just plain uneconomical to do so. He seems to be constantly baffled by the news that the majority of Australians think he’s being ripping them off for years. That this is news to Harvey demonstrates how out of touch he is with the retail sector and consumer demands.

The game is up Gerry. Whether you like it or not, consumers have oodles of choice now, and we choose to abandon your outlets, for the most part, and browse the global online supermarket; a bandwagon that you should have jumped on years ago. Wonder if he still thinks online selling is a waste of time.

Rather than come out and apologise for his embarrassing outbursts, Harvey chose to make the situation about himself, to garner public sympathy, and to distract us from the fact that he’s going to continue to trade as per usual, which is years behind the retail trend.

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